1. What this policy covers
This Cookie Policy explains how aceautomotivepasadena.com (the "Site"), operated by Ace Automotive & Tires Inc, doing business as ACE Performance, uses cookies and similar technologies such as browser local storage. It is part of our Privacy Policy.
A cookie is a small text file a website places on your device. Local storage is a similar browser feature that stores small pieces of information on your device without sending them to a server. Together we call these "cookies" below.
2. How we use cookies
The Site uses cookies for only two purposes:
- Remembering your choices on this device (your cookie decision and any accessibility adjustments). These are strictly necessary for the Site to respect your preferences, stay on your device, and are never sent to us.
- Measuring our advertising, only after you click Accept. A Google Ads tag lets us see whether people who click one of our Google ads go on to click "Book Online." We do not use analytics cookies, social media pixels, session recording, or chat widgets.
Do you need to accept? No. Declining does not change anything about how the Site works for you. If you decline, the Google Ads tag is never loaded and no advertising cookies are set.
3. Cookies and storage used on the Site
3.1 Strictly necessary (always active, first party)
| Name | Type | Purpose | Duration |
|---|---|---|---|
ace_consent | Local storage | Remembers whether you accepted or declined optional cookies, and when. | 12 months, then we ask again |
ace_a11y | Local storage | Remembers Accessibility Adjustments you selected (text size, contrast, font, link highlighting, spacing, animations). | Until you clear it or press Reset |
Our hosting provider, Netlify, does not set cookies on the Site as it is configured.
3.2 Advertising measurement (only after you click Accept)
Set by Google Ads (gtag.js) for account AW-11463853595. Loaded through Google Consent Mode v2 with advertising personalization left off; we use it for conversion measurement only.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads (first party on our domain) | Stores a random identifier used to measure ad conversions. | 90 days |
_gcl_aw, _gcl_gb, _gcl_gs | Google Ads (first party on our domain) | Stores the click identifier when you arrive from a Google ad, so a later "Book Online" click can be attributed to that ad. | 90 days |
IDE, test_cookie | Google (doubleclick.net, third party) | Used by Google to check whether your browser accepts cookies and to support ad measurement across Google services. | test_cookie: 15 minutes; IDE: up to 13 months |
Details on how Google uses data from sites that use its services are available at policies.google.com/technologies/partner-sites.
3.3 Third-party content loaded on request
| Service | Where | When it loads | Cookies it may set |
|---|---|---|---|
| Google Maps embed | Contact page | Only if you accepted cookies, or you click "Load Google Map" | Google cookies such as NID (6 months), CONSENT, SOCS, and AEC, described in Google's cookie policy |
| Google Fonts | All pages | With the page | None. Google states Fonts requests do not set cookies. |
4. How to manage cookies
- Cookie banner. When you first visit, choose Accept or Decline. Your choice is remembered on this device for 12 months.
- Cookie Settings. Use the Cookie Settings link in the footer of any page to reopen the banner and change your choice. Declining after you had accepted stops the Google Ads tag from loading on future page views. To remove Google cookies that were already set, clear cookies for this site in your browser.
- Global Privacy Control. If your browser sends a GPC signal, we treat it as Decline automatically.
- Browser settings. Every major browser lets you block or delete cookies and clear local storage. Blocking all cookies will not affect this Site's core functions.
- Google controls. You can manage how Google personalizes ads at adssettings.google.com.
5. Changes and contact
If we add or remove a cookie, we will update this page and the effective date. Questions can be directed to:
Ace Automotive & Tires Inc, doing business as ACE Performance1536 E Walnut St, Pasadena, CA 91106
Phone: (626) 584-9730
Email: aceautomotive.corp@gmail.com
California Bureau of Automotive Repair Registration No. ARD 307317